Category Archives: Inspiration

KEAN “FRUITS”, by YELL

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The awesome people ​of Ogilvy Pandora asked us to create two fresh ​TV​ commercials for KEAN Juices. We were inspired by the colorful packages ​as well as the variety of fruits,​ and came up with a contemporary and unique vision. Here at Yell​, ​ we love being crazy and non-realistic​. And this is why we finally ​crafted ​this​ surrealistic journey​,​ where everything seems like a “fruit​’s​” dream. So​,​ ​have a sip and dive into the delicious world of KEAN!

Client : KEAN
Agency : Ogilvy Pandora
Head Of Account Management : Elias Arvanitis
Creative: Elias Moustakeas,
Copy: Konstantina Delliimitrou
Production : YELL
Animation : YELL
Direction : Tony Zagoraios
3D Supervisor : Costas Fatsis
Art Direction: Tony Zagoraios, Till Noon
Graphic Design : Till Noon
Motion Design: Thanos Kagkalos, Pantelis Tsiachris, Melvin Le Riboter, Tony Zagoraios
Cel Animation: Chris Papandreopoulos, Ilias Kontonikolas
3D Modelling : Renos Kontaris
Music : Renos Papastavros (Musou Music)
Sound Design : Renos Papastavros, Dimitris Mpatzios (Musou Music)

KEAN “FRUITS” by YELL

Primary, by Gavin Kosko

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“Primary” is the abstract representation of going back to basics and embracing one’s strengths. Through repetition you will eventually find success, this is all based on the following quote by Jim Rohn:
“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.”

With those ideas in mind I set out to design something with the utmost simplicity that relied heavily on animation to bring it life. I thought, “What is more simple than a circle?” and so I challenged myself to see what kind of emotions and story I could tell with just a couple circles. I made “Primary” with the intention to prove that just because you think you are on the right path for one reason or another some things don’t always work out. If you don’t give up and consistently apply yourself in what ever it is you are doing you will find your way while learning new things. Sometimes you will need to strip everything down to the only the necessities in order to regain your focus and find new direction.

I believe this is a great life lesson that we all can use and one that should be revisited when times are tough. I have learned so much throughout this process and with that I hope you enjoy and find the message relatable!

Design & Animation by Gavin Kosko
Music & Sound Design by Sono Sanctus

Primary by Gavin Kosko

MTV Ident – Happy, by AJ Jefferies

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The lovely people at MTV WCS asked me to create an animated ident that embodied the emotion ‘Happy’. This is what I made!

Concept, direction, execution & audio – AJ Jefferies
MTV WCS – Camila González Navedo, Ismael Picardi & Carlos Mendez

MTV Ident – Happy by AJ Jefferies

MJCOLE – Pictures in my head, by Nikilldesign

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When MJ Cole reached out looking for a music video for his new track, I naturally jumped at the chance! Having been a fan of MJ Cole’s music for years it was an amazing opportunity to pour a lot of passion in to a project. Having heard the track, it was clear to me that the piece had to be fun, vibrant and a bit surreal. I wanted to stay true to MJ Cole’s roots but align the visual style to work for todays market.

The inspiration for the video stemmed from the music itself. Sometimes a piece of music makes you see a certain thing, or a collection of things. When listening to Pictures in my Head it instantly triggered images of a colourful world made up of random visual metaphors. The more I dissected the lyrics of the track it felt like it was all about the idea of love and the emotional experiences that go with it.

In the video we venture in to the mind of the female vocalist, exploring visually what the lyrics may represent. The overall vibe is random and dream like. There are sexual undertones in the lyrics (or at least that’s what I got from it) so I tried to capture some of this naughtiness and portray it in a way that wasn’t crude but still fun and visually appealing. ‘Where the magic happens’ and ‘Breakfast in bed’ were just a couple of ideas behind some of the visuals in the chorus.

Once I knew MJCole was on board with the idea I set about building a team to help execute the vision. In this instance I had the help from 3 wonderful female 3D artists each from different corners of the globe. Mexico, Canada and London via France. Electra, Lauren and Grace all brought another layer of unique interpretation to the project. This collaborative effort helped enrich the overall visual and take it up a notch. Once we had all the scenes built I set about animating, texturing and rendering in C4D and Octane.

Credits

Music – MJ Cole – Pictures in my head

Directed by – Nik Hill
3D artists – Electra, Lauren Galloway, Grace Barth
Production company – Twenty Third C

Special thanks – Denzyl at Platoon & Tom Street

MJCOLE – Pictures in my head by Nikilldesign

Logitech ~ G433, by ManvsMachine

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A series of films portraying a player’s experience using the G433 gaming headset and the Powerplay wireless charging system, that delve deep into the intricacies of sound, feeling and form.

Our intention was to bridge the gap between product and experience and to create a series of films that appealed to the modern gamer.

See full project here: http://ift.tt/2AsvJDQ

CREDITS —
Concept, Design & Direction:
ManvsMachine

Client:
Logitech

Audio:
Zelig

Logitech ~ G433 by ManvsMachine

FREITAG – The Picking, by Burcu & Geoffrey

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Freitag asked us to tell a story around their bag fabrication process, From Truck Till Bag.
We were given a carte blanche, this was so much fun to work on.

Client : Freitag
Direction, design, animation : Burcu & Geoffrey

Special thanks to Oliver Brunschwiler and Tanita Bohny.
Thanks to Troublemakers.tv for letting us use their workstation for the rendering.

FREITAG – The Picking by Burcu & Geoffrey

Google – Smart Sound, by Gunner

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Google asked us to visualize one of the super smart features inside Google Home Max. A speaker that tunes itself to your room.

Directed By: Gunner
3D Animation: Marcus Bakke, Nick Forshee
Sound: Ambrose Yu

Google – Smart Sound by Gunner